Brand

About LINE FRIENDS X WWF-Hong Kong Green Alliance

"LINE FRIENDS X WWF-Hong Kong Green Alliance" is a green alliance jointly established by LINE FRIENDS and WWF Hong Kong. It combines LINE FRIENDS' healthy image and influence with WWF's environmental conservation knowledge to educate and encourage the public to adopt sustainable attitudes and practices, including saving energy, reducing waste, choosing eco-friendly products and sustainable materials.

As the ambassador for sustainable living, LINE FRIENDS will inspire everyone to actively participate in environmental actions and protect the ecosystem through their lifestyle. At the same time, the alliance will actively connect with partners from various sectors, forming a larger green alliance to promote the mission of "attitude towards life, guardianship of the ecosystem" and the goal of "promoting environmental protection, ecological conservation, and sustainable living patterns together." By harnessing the power of allies, the alliance aims to create a sustainable future.

Through the adorable representation, the alliance delivers environmental and ecological conservation knowledge to the public and allies, raising awareness about the importance of ecological conservation and inspiring continuous engagement in related environmental actions. We will pay special attention to marine and wetland conservation, supporting WWF's research and development efforts in coral rescue and restoration, as well as habitat management and wetland conservation work in the Mai Po Nature Reserve, which are among the most valuable ecosystems on our planet.